We were asked to support the rebrand of IRB into World Rugby in 2014 & to engage existing and emerging rugby nations in the lead up to the RWC 2015 and re-launch of Sevens Series. It was also an aim to drive interest in rugby amongst a younger audience through digital platforms.
World Rugby production & operational team established to develop a digital first approach to AV content. Strong themes, new formats and innovative filming techniques engaged younger audiences across 250 TV and Digital publisher networks and stories from tier 2 countries drove interest across new regions.
Our aim was to extend fan activity across the year, develop audience outside of domestic fans and to drive a new commercial agenda. In addition, we wanted to own the conversation around Festival Of Speed and Revival.
We created 6 new content strands to open up routes to a global motorsport audience of 500m fans, giving us the ability to target new sponsor sectors in innovative ways.
The FA needed to connect with fans and maintain interaction between events. There was a desire for a tighter approach to player, sponsor and corporate messaging. The business demanded more value was driven from digital activity around England and FA Cup games.
ESM embedded a preditor & syndication team at Wembley and St George's Park. 50 hours of content were produced each year under new FATV branded digital channels and new, repeatable formats were created including: Super-slomo, Keepy-uppy and Player diaries. A distribution & publishing strategy was developed with all major fan and influencer channels.
Our aim was to establish KKR digital channels as market leaders in the IPL. We wanted to change the perception of KKR from team to franchise and to take sponsors on that journey.
Engage embedded preditor teams with KKR across 3 seasons. Content and archive was packaged under new fan-friendly formats including: Slow Motion Study, Knights in the Nets & Nokia Tension Free Zone. KKR won numerous awards across Asia, plus a Discovery Networks commission for 3x60’ behind the scenes OBDOC that was produced by us.