2016 will be remembered fondly by those of us at Engage Sports Media. The year saw our partners reach new milestones in views and engagements, our company was invested in by MTG (Modern Times Group), we built out our data and intelligence offering, and of course, released a whole lot of amazing videos.
As we head into 2017, we have no doubt that we’ll continue to fulfil our mission: to push the creation, distribution, and monetisation of digital sports content to new heights.. See our new company reel below, and read on for a brief review of some of Engage's 2016 highlights.
School Boys Haka for Retired Teacher: The emotional Palmerston North Boys' High School haka, that sends chills down your spine, became the most engaged video by World Rugby in 2016.
Heather Stanning Retires: Double British Rowing Olympic champion and GB rowing legend Heather Stanning announces her retirement from rowing and became the most watched British Rowing video ever.
The McLaren P1 LM: The outrageous McLaren P1 LM hypercar, driven by Kenny Brack, broke the Hill climb record for the fastest time by a road legal car during the Festival of Speed's Supercar Shootout. The Mastercard branded content became the most organically watched and most engaged video ever for Goodwood.
Bengaluru FC The Rise of a Blue Power: After launching Superpower Football in India, we went down to Bangalore for the AFC Cup semis to witness the greatest night in Indian Football history. The video has led to a growth in fans, views and engagements within India.
Teamwork: In 2016, we helped our partners embrace our communication and task management tools, which helped both our project turnaround times and created fluidity amongst their teams.
Increased Loyalty: Goodwood doubled its subscriber base in 2016 to 1.08 million fans. Their three major events had unprecedented views in 2016, with 69M views - a 350% increase YoY.
New Demographics: In a traditional world, we worked in partnership with Snapchat at two motorsport events, gathering over 4m views on UGC content.
World Firsts: Mastercard became Goodwood's first ever presenting partner at Festival of Speed. The partnership, which lasts four years, gathered over 28million views at FOS.
Huge Supply: World Rugby received 500M views & hit 5m subscribers across all its channels, a 10 fold growth in views over two years. World Rugby become the world's biggest producer of content.
Empowering Fans: We brought UGC to our clients who had never known how to find it, this resulted in 7 million views and 500k engagements for them.
Fan Understanding: A first for our partners fans, we organically grew over 14 million engagements by pairing our data insights with our content production to achieve unprecedented targets.
New Markets: Our engagement rate for our Sports Now India and Superpower Football content in India tripled the industry average.
MTG acquired a 22% stake and we moved into their new offices in Chiswick, West London.
We launched WatchMe, our content curation app that empowers athletes & teams to become part of their own narrative.
Our Content Distribution Platform allowed us to distribute to up to 24 platforms for our partners, this bespoke solution saved time and maximised the reach by seeding content to all social platforms, websites, third party sites and more.
We launched Superpower Football, an Indian brand dedicated to embody all football fans in India and serve unique content to them.
We're on the verge of launching the powerful Engage Content Intelligence product in Q1 2017, a tool that is already giving ourselves and our clients hugely valuable data insights.
- We expanded our team to over forty staff members in London and Mumbai. If you'd like to find out more about working for us, please visit our careers page.