Today, British Rowing announced a media partnership with leading digital media agency, Engage Sports Media (ESM). With one month to go until the start of the Olympic and Paralympic Games and an exciting event schedule over the remainder of 2016, ESM will support British Rowing with the creation and curation of innovative video content to showcase the sport and athletes.

Using the Engage publishing platform and content hub, ESM will edit and help distribute creative and engaging content across British Rowing’s channels and other relevant social and multi-platform networks.  

Under its multi-channel network deal with YouTube, ESM will also help to optimise the British Rowing YouTube channel as an integrated part of this process.

ESM will also work with British Rowing to enhance its sponsorship and digital media packages. British Rowing will be looking to appeal to brands wishing to engage with a wider fan base across indoor and on-water rowing. With a strong existing participation base and a UK gym market in excess of 9 million the potential for growth is large which presents an exciting opportunity for rowing and its partners.

Kenny Baillie, Director of Partnerships and Communications at British Rowing said:

We are delighted to partner with Engage Sports Media at a key time for the sport as we head towards the Olympic and Paralympic Games.  ESM’s innovative approach to digital content will help us to increase and broaden British Rowing’s fan base for both the national team and the wider sport, indoor and on-water.                                         

Gregg Oldfield, CEO of Engage Sports Media said:

We’re looking forward to working with British Rowing across its portfolio of events, athletes and coaches, which has huge growth potential in digital media, fan engagement and monetisation.


About British Rowing

British Rowing, as the governing body for the sport, is responsible for the development of rowing in England and the training and selection of rowers to represent Great Britain.

The GB Rowing Team is the high-performance arm of British Rowing. Rowing has a proud history as one of GB’s most successful Olympic sports producing World, Olympic and Paralympic Champions from across the UK. The squad is supported by the National Lottery Sports Fund.

Around a quarter of a million people row in England on a monthly basis, according to Sport England’s Active People Survey (APS 9 Oct 2014 – Sept 2015, aged 14+). 

British Rowing’s mission is to lead, enable and inspire excellence in rowing at all levels. Our vision, through rowing, is to promote the positive impact of sport by providing an enjoyable experience for all participants while upholding our position as a leading rowing nation.