Sports equipment needed for review

Sports equipment needed for review

We are producing some 4-5 minute kids' videos for social platforms this summer and one feature will see vloggers/YouTubers review products that are in a mystery box. They "unbox" the sports item and do a short review that goes out on digital platforms. The vloggers' YouTube accounts have around 80-100k followers. We are looking for companies who are willing to donate their products for review - anything from sportswear, accessories, boots, balls, bats, skateboards, scooters etc. If any of you know anyone that might be able to help us can you email us at Thanks!

Engage Sports Media announces new partnership with iSportconnect

Casey Harwood & Sree Varma

Casey Harwood & Sree Varma

Engage Sports Media (ESM) is pleased to announce a new partnership with iSportconnect, the largest global private network of Sport Business Executives. 

Over the last 5 years ESM has established itself as a leader amongst the new breed of modern content companies, producing and distributing world class digital content for sports IP owners and sponsors, backed by major investment in analytics, publishing and technical solutions, demonstrably driving new commercial value.

ESM are delivering clear digital content strategies and sponsor activations for a variety partners across multiple sports including: Arsenal, MLB, Goodwood, World Rugby, Emirates Team New Zealand and Godolphin. ESM’s next phase is to service partner and sponsor growth across its 3 main content hubs in London, Mumbai and Dubai.

iSportconnect Founder and CEO Sree Varma said: “We are delighted to announce our latest partnership with Engage Sports Media. We look forward to helping each other grow and build on our respective positions as industry-leaders.”

Speaking of the partnership, ESM Director Casey Harwood said: “Since our early partnerships with MCFC and the FA and with subsequent investment from the Swedish media group MTG, we have been investing and building competencies to bring value to our clients and drive sponsor value.

“Now with a staff of over 70 specialists to support growth, it’s time to communicate to a wider group of domestic and international partners; the iSportconnect model of matching fast changing sport industry needs with our specific skills and resource is the targeted and no-nonsense approach we want to continue to take.”

Casey Harwood speaking at the Esports Masterclass, June 2017

Casey Harwood speaking at the Esports Masterclass, June 2017

January's Golden Nuggets

January's Golden Nuggets

January's Golden Nuggets

Any talk of Blue Monday or the January Blues was non-existent in the Engage Sports Media offices last month. Here we've highlighted a few of our favourite videos from January.

Bengaluru FC | Rise of a Blue Power

Our India team got into the action with one of the youngest, most supported clubs in Indian football: Bengaluru FC.

1982 BMW 528 Track Test

We trialled a new way of filming on board, emphasising the sounds of the car. The film also included drones.

Good luck Tom | GB rower Aggar retires

We said goodbye to Paralympian Tom Aggar as he retired, using a combination of UGC, official photography, and simple graphics. Good luck Tom! 

Scrum Science with Adam Jones & Kyle Sinckler

We spoke to two Harlequins front rowers, Wales prop Adam Jones and England tighthead Kyle Sinckler, about how to master one of the most pivotal set pieces in rugby: the scrum. 

Onboard Mike 'The Gunslinger' Skinner in 360

We gave fans the full Sebring experience, giving them a 360-degree view inside the famous NASCAR driver, Mike "The Gunslinger" Skinner's truck on track.

Azzurri Total Access

We went behind the scenes with Italy Rugby, providing fans with ultimate access to their sporting heroes.

The evolution of sports media

Deloitte's sports professionals predict that innovation and disruption will dominate 2017, whether it is nontraditional media pursuing sports rights or teams optimising fan experience beyond the stadium. Deloitte's most recent report examines the issues and opportunities likely to be top of mind for sports executives this year, both on and off the field.

"The sports media landscape is evolving rapidly, especially in terms of who creates content and who has the right to distribute it. In last year’s trends study, we looked at the impact over-the-top (OTT) platforms would have on the sports industry. 2016 saw various networks and properties announce or launch their own OTT platforms, with one of the most significant being The Walt Disney Company’s investment in BAMTech to build an ESPN streaming service. Digital and mobile channels will remain a critical component in the media ecosystem in the coming year.

Content is king in the evolving sports
media landscape, but identifying the
most effective distribution channel is
equally important.
— Brian Finkel, sports research, Deloitte & Touche LLP

One trend in particular we expect to see grow in 2017 is the number of nontraditional media companies aggressively pursuing sports rights. Twitter’s foray into streaming NFL games and various Pac-12 sporting events could result in other OTT platforms seeking similar live rights packages. Examples of companies that could be in the bidding for sports content are Amazon for Amazon Prime and Apple for Apple TV digital media extender. These changes in the media industry aren’t limited to content distributors; they also extend to content owners. Consider WME | IMG, which historically has owned golf, tennis, and fashion events; represented entertainers; and exploited others' multimedia rights. Over the last two years, the company has emphasized owning content through the acquisitions of Ultimate Fighting Championship, Professional Bull Riders, and Miss Universe. Similarly, mass media conglomerate Liberty Media significantly increased its live event ownership in purchasing the international racing tour Formula One.

In all of these cases, as consumers shift from cable to digital media, ownership of, or distribution rights to, unique content will likely be a key differentiator between companies as they seek growth opportunities."

Data and analytics: Moneyball is only half the story

"Data and analytics discussions in sports typically concentrate on scouting and player development, but these conversations miss half of a team’s or league’s operations. One of the most significant trends in sports is the transformation on the business side as a result of big data. Having the best players is critically important, but so is having key insights to create better fan experiences, drive more revenue, and create more value. Business functions, such as finance, marketing, and sales, are seeking ways to better understand the sources of data they have access to and to improve their strategy and operations as a result.

Teams and leagues have generally sought to increase the overall technical know-how of their organization so that all areas of the business are more conversant in the power of data. But creating insights is only half the challenge. Organizations need to trust and activate those insights as well. Failing to apply what’s gleaned from data often is typically the biggest barrier to driving value from analytics.

Sales departments have been augmenting traditional approaches with more analytical capabilities by having better leads on who is more likely to buy, what they are more likely to buy, and when they are likely to purchase. Marketing departments are having customized, targeted campaigns. Finance is utilizing software to spend more time analyzing results rather than preparing financial reports. Media departments are capturing enhanced analytics on the consumers who interact with their digital and social platforms to improve engagement on the fly. The end goal is to improve interactions with consumers, enhance sponsorship opportunities, and support increased efficiency and effectiveness of such internal functions as finance and marketing."

The full report "Deloitte's sports industry starting lineup: Trends expected to disrupt and dominate 2017", can be viewed here.


2016 Year in Review

2016 Year in Review

2016 will be remembered fondly by those of us at Engage Sports Media. The year saw our partners reach new milestones in views and engagements, our company was invested in by MTG (Modern Times Group), we built out our data and intelligence offering, and of course, released a whole lot of amazing videos.

As we head into 2017, we have no doubt that we’ll continue to fulfil our mission: to push the creation, distribution, and monetisation of digital sports content to new heights.. See our new company reel below, and read on for a brief review of some of Engage's 2016 highlights.

Our Videos

  • School Boys Haka for Retired Teacher: The emotional Palmerston North Boys' High School haka, that sends chills down your spine, became the most engaged video by World Rugby in 2016.  

  • Heather Stanning Retires: Double British Rowing Olympic champion and GB rowing legend Heather Stanning announces her retirement from rowing and became the most watched British Rowing video ever.

  • The McLaren P1 LM: The outrageous McLaren P1 LM hypercar, driven by Kenny Brack, broke the Hill climb record for the fastest time by a road legal car during the Festival of Speed's Supercar Shootout. The Mastercard branded content became the most organically watched and most engaged video ever for Goodwood.

  • Bengaluru FC The Rise of a Blue Power: After launching Superpower Football in India, we went down to Bangalore for the AFC Cup semis to witness the greatest night in Indian Football history. The video has led to a growth in fans, views and engagements within India.

Our Partners

  • Teamwork: In 2016, we helped our partners embrace our communication and task management tools, which helped both our project turnaround times and created fluidity amongst their teams.

  • Increased Loyalty: Goodwood doubled its subscriber base in 2016 to 1.08 million fans. Their three major events had unprecedented views in 2016, with 69M views - a 350% increase YoY. 

  • New Demographics: In a traditional world, we worked in partnership with Snapchat at two motorsport events, gathering over 4m views on UGC content.

  • World Firsts: Mastercard became Goodwood's first ever presenting partner at Festival of Speed. The partnership, which lasts four years, gathered over 28million views at FOS.

  • Huge Supply: World Rugby received 500M views & hit 5m subscribers across all its channels, a 10 fold growth in views over two years. World Rugby become the world's biggest producer of content.

  • Empowering Fans: We brought UGC to our clients who had never known how to find it, this resulted in 7 million views and 500k engagements for them.

  • Fan Understanding: A first for our partners fans, we organically grew over 14 million engagements by pairing our data insights with our content production to achieve unprecedented targets.

  • New Markets: Our engagement rate for our Sports Now India and Superpower Football content in India tripled the industry average.

The Company

  • MTG acquired a 22% stake and we moved into their new offices in Chiswick, West London.

  • We launched WatchMe, our content curation app that empowers athletes & teams to become part of their own narrative. 

  • Our Content Distribution Platform allowed us to distribute to up to 24 platforms for our partners, this bespoke solution saved time and maximised the reach by seeding content to all social platforms, websites, third party sites and more.

  • We launched Superpower Football, an Indian brand dedicated to embody all football fans in India and serve unique content to them.

  • We're on the verge of launching the powerful Engage Content Intelligence product in Q1 2017, a tool that is already giving ourselves and our clients hugely valuable data insights. 

  • We expanded our team to over forty staff members in London and Mumbai. If you'd like to find out more about working for us, please visit our careers page.

Q&A with Engage Sports Media CEO, Gregg Oldfield

Gregg Oldfield was interviewed by TMT Finance's Joseph d'Arrast. You can read the original article here. 

After receiving a multi-million-pound investment from Modern Times Group (MTG) last year, digital content company, Engage Sports Media (ESM) is on track to extend its business and maintain its growth. CEO Gregg Oldfield, at the helm of ESM since a management buyout in 2012, talks to TMT Finance's Joseph d'Arrast about how to monetise non-live content, a relatively new and growing business area. 

Gregg will also be speaking on the Monetising Sport Content session at the Media Finance Summit in London on December 1, as part of TMT Finance World Congress 2016.

Could you tell us first about Engage Sports Media’s (ESM) core business: what is the service you provide?

ESM are pioneers in the development of non-live digital video. We work with leading brands and sports-rights holders to create, value and monetise their content for global audiences. We produce high quality, innovative and engaging sports entertainment content across football, rugby, cricket, motorsport & horse racing. Our content will reach over 1 billion sports fans throughout the world this year. 

Which tools and services do you use?

Intelligent research is at the heart of what we do. We combine leading data tools into one usable dashboard based product for a best in class but cost effective approach to measuring and predicting fans' content consumption. We are able to give clients unbelievable insight into current and addressable audience, tracking digital lifestyles across both sport and non-sport content genres. This allows us to break new ground and bend conventional rules in engaging with audiences, arming clients with a commercial strategy to get results with existing partners and opening up conversations with new ones. 

But why non-live content?

Sport IP owners have primarily concentrated on generating revenues from their live media rights. In the recent Rugby World Cup 2015, over 80% of the digital video views delivered by ESM were non-live content. This is where we become relevant.

Non-live content is becoming almost as important as live. It is part of the ecosystem, fans start to expect it more. It’s digital first. Generation Z want to be entertained. Non-live is an authentic way for sports franchises and brands to communicate with this audience. This non-live content can be packaged and sponsored by brands who want to engage the fans.

What we are saying to our clients is that there are options to sell live rights to generate revenues in the future. There are many rights windows and new platforms. The growth in digital channels allows IP owners to distribute their content and build a huge fan base. We do it both for the main sports rights IP owners but also for the second tier sports are also important.

Who are your clients?

We built our business with ‘Focus’ on three key sports: football, rugby and cricket. Team sports are our heritage, the ones with the biggest fan bases, international exposure, major sponsors, a season of at least 10 months, with content that engages the audience for the entire week outside of match day.

But since we received the MTG investment we have been expanding our portfolio. We have added new sports categories including horse racing, motorsport, Olympic sports and sailing. A lot of American sport franchises are coming to us now to ask for our services to help them develop an international digital strategy.

It’s a young industry within the industry. How did you come to it and how did you develop?

I founded the business in March 2012, over four years ago now, following an MBO from Endemol. The funding was raised from high net worth investors. Originally, there were 22 employees. Today, we are over 50 staff with offices in London and Mumbai.

Last year we decided to bring in a new investor to accelerate our growth. We appointed IBIS Capital who ran the process and after securing a number of offers, we decided to go with the Modern Times Group (MTG) who took a 22% stake in May this year*.

How are you investing this fresh equity and what’s your plan for the coming years?

We invest in three areas: content IP development, technical IP and software tools and people.

We now focus on a growth strategy through a new five-year business plan. Our target is to generate £25m revenues by 2020.

We are also diversifying to de-risk the business and reduce our exposure. We have started our own content channels with Sports Now Local and an incubator football channel, which allows us to take more control. We are targeting a 6 million subscriber base by 2018. Additionally, we have started a seed-venture vertical where we take equity or form commercial JV’s with sports franchises and tech companies relevant to our space.

*ESM was advised by IBIS Capital Partners and represented legally by Onside Law on the deal.

ESM official event partner at World Rugby ConfEx 2016

Engage Sports Media were delighted to re-sign as an official event partner of the World Rugby ConfEx 2016, joining leading figures and decision-makers from rugby and the world of sport. 

World Rugby Chief Executive Brett Gosper said: "We are thrilled to add to our growing list of global partners and supporters for World Rugby ConfEx 2016. It is testament to rugby’s record growth worldwide and the sport’s expanding reach that we continue to attract such high calibre partners to our events.  

"We are grateful for the ongoing support of Engage Sports Media as well as the addition of Airton Risk Management, Rhino Rugby and SponServe to the event’s commercial programme. These partnerships will help maximise the impact of ConfEx 2016 and provide the best possible platform for our global rugby family to meet and interact."

Engage Sports Media are proud to be long-term partners with World Rugby and their commercial partners, supplying production and digital services across Rugby World Cup 2015, HSBC Sevens World Series and World Rugby TV.


The revolution of Indian football starts now

Superpower Football launches in India

Superpower Football is the first Indian channel dedicated solely to Indian football fans. It launches today with a mission to find the essence of football in India and to make the country a footballing superpower. 

SPF aims to build the largest community of football fans and in turn make Indian football resonate with people around the world.

"We know Indians love football, we know how good our football team can be. We also know the pain of staying up till 3am to watch our favourite teams play...those guilty pleasures.

This channel is yours as much as it is ours. Let's shout it out to the world that INDIANS LOVE FOOTBALL!"

Follow #SPF on Twitter - @superpowerfb Youtube

Eat, sleep and breathe football? Send in your videos or pictures with #SPF and you will be featured. 

The Guinness PRO12's Remarkable Digital Growth

Guiness PRO12.png

The Guinness Pro12's Remarkable Digital Growth

In September 2015, Engage Sports Media became production, syndication and technical partners with the Guinness PRO12, rugby's premier professional club competition in Ireland, Italy, Scotland and Wales.

This partnership aimed to improve the online exposure of, and engagement with, Guinness PRO12 content across their entire social network and to successfully outperform competing rugby networks such as the Aviva PremiershipTOP 14 and European Rugby Champions Cup in these categories.

With the continued support of Guinness PRO12’s Head of Digital Peter Connolly, Engage implemented a detailed content plan per social media channel.

This focused platform-by-platform approach proved exceptionally effective!

Engage’s positive impact on the performance of Guinness PRO12 channels can clearly be seen when the first eight months of Engage’s involvement are compared to the eight-month period prior to the partnership:

- Total Guinness PRO12 video views across all platforms are up 150%, more than doubling from 1.2M to 3M views.

- Guinness PRO12 channels’ current 71.6K total engagements is a dramatic 309% improvement.

- Over 215K total subscribers across all social platforms in April 2016 is an increase of more than 135Ksince September 2015.

- Our role as production and syndication partners has seen video uploads more than quadruple across all platforms, from 129 to 607 uploads.

- Instagram’s total engagement of 45.3K represents an improvement of over 43K, surpassing YouTube as the most engaging Guinness PRO12 channel.

- Since Engage introduced regular posting on Guinness PRO12’s Vine platform, the channel has seen a staggering growth of over 222K views.

- Both views and engagement on the Guinness PRO12 Facebook page have grown significantly, with over 715K additional views and nearly 13K additional engagements

- Guinness PRO12’s most successful YouTube video of the past eight months [below] saw a healthy increase in engagement rate from the top YouTube video of the pre-partnership period, growing from 1.0% to 3.8% engagement.

The impressive growth in exposure and engagement since partnering with Engage has also seen PRO12 begin to outperform competing rugby networks:

- Guinness PRO12’s total engagement figure for the past eight months is 8.3K engagements higher than the total for Aviva Premiership channels in the same period.

- Engagement on Guinness PRO12’s top YouTube video outperformed the most successful content from the same period from both the TOP 14 and the Aviva Premiership YouTube channels.

- TOP 14’s best performer had 2.3K fewer engagements and an engagement rate 3.2% lower, while Aviva Premiership’s had 1.9K fewer engagements and an engagement rate lower by 3.5%.

- Guinness PRO12 Instagram’s engagement total in the past eight months is more than double that of the European Rugby Champions Cup, which has only 21.8K Instagram engagements in the same period.

- Guinness PRO12 Vine views also outperformed the European Rugby Champions Cup, with 36K more views since September 2015.

- Our most successful Facebook video of the past eight months [view here] totalled 252K views; considerably outperforming the Aviva Premiership’s top Facebook video of the same period by 212K views, and narrowly outperforming TOP 14’s highest viewed video by 6K views.

Further evidence of Guinness PRO12’s increasing online presence can be seen in the growth of the #GUINNESSPRO12 hash tag. In the past 30 days alone:

- #GUINNESSPRO12 has been used on over 660 occasions across almost 360 posts on all channels.

- Posts including #GUINNESSPRO12 have had a potential exposure of almost 7M social media users.

- Instagram posts including #GUINNESSPRO12 have received nearly 50K likes.

Engage Sports Media are proud to have worked alongside the Guinness PRO12 in achieving these remarkable results, and look forward to continuing our partnership as their social media presence grows to match their pedigree as one of rugby's top-tier competitions.


SportsNow Passes 200,000 Followers!

SportsNow Passes 200,000 Followers!

Engage Sports Media launched a new channel in early 2015 aimed at giving Indian fans a voice in the global discussion of sport. SportsNowIndia began as an unknown entity with a purely Facebook presence, but with the careful guidance and hard work of our Mumbai team it has grown into a multi-platform property with over 215,000 social followers!

Sports Now .png

By contributing to everything from high profile sports stories from the Premier League football, test cricket and the Olympic Games, to less international competitions like the Pro Kabaddi, SportsNowIndia has created a diverse and inclusive community passionate about sport.

A huge congratulations to our India team on passing the 200,000 milestone!

You can follow SportsNowIndia on Facebook, Instagram, YouTube, Twitter and our brand new Vine account.

Engage Sports Media Agrees Media Partnership With British Rowing



Today, British Rowing announced a media partnership with leading digital media agency, Engage Sports Media (ESM). With one month to go until the start of the Olympic and Paralympic Games and an exciting event schedule over the remainder of 2016, ESM will support British Rowing with the creation and curation of innovative video content to showcase the sport and athletes.

Using the Engage publishing platform and content hub, ESM will edit and help distribute creative and engaging content across British Rowing’s channels and other relevant social and multi-platform networks.  

Under its multi-channel network deal with YouTube, ESM will also help to optimise the British Rowing YouTube channel as an integrated part of this process.

ESM will also work with British Rowing to enhance its sponsorship and digital media packages. British Rowing will be looking to appeal to brands wishing to engage with a wider fan base across indoor and on-water rowing. With a strong existing participation base and a UK gym market in excess of 9 million the potential for growth is large which presents an exciting opportunity for rowing and its partners.

Kenny Baillie, Director of Partnerships and Communications at British Rowing said:

We are delighted to partner with Engage Sports Media at a key time for the sport as we head towards the Olympic and Paralympic Games.  ESM’s innovative approach to digital content will help us to increase and broaden British Rowing’s fan base for both the national team and the wider sport, indoor and on-water.                                         

Gregg Oldfield, CEO of Engage Sports Media said:

We’re looking forward to working with British Rowing across its portfolio of events, athletes and coaches, which has huge growth potential in digital media, fan engagement and monetisation.


About British Rowing

British Rowing, as the governing body for the sport, is responsible for the development of rowing in England and the training and selection of rowers to represent Great Britain.

The GB Rowing Team is the high-performance arm of British Rowing. Rowing has a proud history as one of GB’s most successful Olympic sports producing World, Olympic and Paralympic Champions from across the UK. The squad is supported by the National Lottery Sports Fund.

Around a quarter of a million people row in England on a monthly basis, according to Sport England’s Active People Survey (APS 9 Oct 2014 – Sept 2015, aged 14+). 

British Rowing’s mission is to lead, enable and inspire excellence in rowing at all levels. Our vision, through rowing, is to promote the positive impact of sport by providing an enjoyable experience for all participants while upholding our position as a leading rowing nation.



Engage Sports Media Announces Investment From MTG


The investment by Modern Times Group (MTG)  will see it take a 22% stake in Engage Sports Media. This is a strategically important investment that will allow ESM to accelerate its growth and focuses on content IP development, technical tools and adding new talent across the business.

ESM and MTG will work closely together to realize synergies across all digital content and media platforms. With the increasing demand for digital transformation, ESM will increase its focus on working with sports rights holders to build their media inventory that delivers content to audiences globally.

This investment reflects our focus on becoming the leading digital video entertainment company in each of our markets, and our strategy to invest in relevant, complementary and scalable digital brands, content and communities. We are happy to team up with this talented company and the strategic fit is compelling. Sport is in the DNA of both our companies and there are many benefits of working together more closely in terms of digital premium product development and distribution.


The investment from MTG provides the funds to expand our services and operations for sports rights holders. It also provides a catalyst to invest with our partners into the development of IP, content and format assets. We are excited to partner with MTG, with whom we share an entrepreneurial approach and vision.


Arnd Benninghoff, CEO MTGx joins the ESM Board of Directors. Casey Harwood, Commercial Director, steps up to join the ESM Board of Directors. Gregg Oldfield continues in his role as CEO and Chairman of the Board.

ESM has been advised by IBIS Capital Partners and has been represented legally by Onside Law in the deal.



The Most Socially Engaged Sporting Event Ever

The Most Socially Engaged Sporting Event Ever

2015 was a fantastic year for sport, with the Rugby World Cup the standout event, outperforming even the 2012 London Olympics in terms of digital video views and engagement.


  • Approximately 660 unique videos were produced for World Rugby and Rugby World Cup 2015, with each video optimised for 15+ platforms including YouTube, Snapchat, Facebook, Yahoo and Vine.
  • Mashups, match moments, highlights and archive content shaped a unique content plan meticulously planned for each individual platform.
  • In preparation for the Rugby World Cup, Engage’s long term plan grew World Rugby’s existing monthly audience from 500k per month to approx 10 million per month, as well as growing subscribers, likes and engagement, delivering an unprecedented 370 million video views.

In Numbers

The 2015 Rugby World Cup massively outperformed the London 2012 Olympics in terms of videos watched and engagements made.

  • The IOC recorded 150 million video views over London 2012, whereas World Rugby reached 370 million video views over RWC 2015.

  • Content is King: Rugby World Cup video was massively engaging, with over 384 million minutes watched over the tournament.

  • Engage Sports Media’s content claiming used live ingest and manual management claimed and monetised a massive 36 million User Generated Content views on YouTube alone.

  • The average view duration for a RWC video was an impressive 2 mins 58 seconds.

  • The Rugby World Cup website attracted 25 million unique users.

  • The most popular search term was “haka”.

  • The official App was downloaded 2.8 million times with use in 204 nations.

  • 58% watched on mobile, connected TV and tablet.

  • RWC on YouTube received 209,077 shares 59,440 comments.

  • In the Top 20 of most watched Facebook creators of 2015 — Variety.

Engage Sports Media’s content claiming used live ingest and manual management claimed and monetised a massive 36 million User Generated Content views on YouTube alone.

  • The average view duration for a RWC video was an impressive 2 mins 58 seconds.

  • The Rugby World Cup website attracted 25 million unique users.

  • The most popular search term was “haka”.

  • The official App was downloaded 2.8 million times with use in 204 nations.

  • 58% watched on mobile, connected TV and tablet.

  • RWC on YouTube received 209,077 shares 59,440 comments.

  • In the Top 20 of most watched Facebook creators of 2015 — Variety.

  • Japan watched the most Rugby World Cup content across all platforms ahead of the 2019 Rugby World Cup
  • Watching live digitally-streamed games on Facebook Live proved popular in non-rugby nations like Dominican Republic, Jamaica and Belgium.

  • 35% — Match moments, i.e. player marriage proposal, haka’s and celebrations were the most watched videos across all social platforms.

Bigger than the London Olympics, Engage Sports Media were proud to work in partnership with World Rugby as production, syndication and technical partner to grow video audiences by over 1200%, making it the most successful rugby tournament ever.


World Rugby's new show and content hub set for launch

World Rugby announces the launch of its new broadcast programme World Rugby, which sits at the heart of a new and innovative content strategy designed to reach out, engage and inspire new audiences worldwide.

The first World Rugby TV show looks ahead to the Six Nations and the upcoming men’s and women’s sevens series

  • New 'World Rugby' TV show to air first on Thursday 5 February 
  • Engage Sports Media (ESM) to produce new World Rugby content hub to power digital and broadcast output 
  • World Rugby selects Engage Sports Media video platform 

World Rugby has announced the launch of its new broadcast programme World Rugby, which sits at the heart of a new and innovative content strategy designed to reach out, engage and inspire new audiences worldwide. 

Produced by Engage Sports Media (ESM) as part of a new exclusive multi-year deal with rugby's global federation, the World Rugby TV show replaces the long-established and well respected 'Total Rugby' and will air in 180 countries on over 20 leading sports broadcasters for the first time on Thursday 5 February, 2015. 

Now running 52 weeks a year, World Rugby TV will showcase the finest international rugby action in both the 15-a-side game and the Olympic sport of rugby sevens, while also reflecting the game's grassroots in both traditional rugby strongholds and new, emerging territories across all six rugby regions. 

In addition to the evolution of the television programme, as production, programming and distribution partner, ESM will bring a new 'digital first' strategy to the world governing body's regular daily and weekly output, producing and distributing video across all digital media platforms, meaning fans can access new and exclusive content on-demand via its website, the World Rugby You Tube channel, and other integrated social media platforms. 

For the distribution of digital video content, World Rugby has selected ESM’s versatile multi-platform video publishing and distribution tool the EPP (Engage Publishing Platform) as the video-player for its new website and Rugby World Cup mobile app. 

Murray Barnett, World Rugby Head of Commercial, Broadcast and Marketing said: "We are delighted to be launching World Rugby TV, our new-look magazine show which will build on the success of its predecessor Total Rugby to bring audiences closer to the sport, its personalities, untold and inspirational stories. 

"In doing so, we are delighted to partner with Engage, an organisation that shares our passion for rugby and innovation. ESM's approach to production and distribution of digital and TV content underscores our commitment to reach and inspire new audiences worldwide in what is the biggest ever year for rugby." 

Gregg Oldfield, CEO of Engage Sports Media said: "It’s great to have been selected by World Rugby to work on the expanded remit to create innovative digital content and long-form programming to increase reach and engage fans. All content will be delivered to all distribution stakeholders through our market-leading EPP solution. We're looking forward to working with World Rugby to achieve its goals of growing the global rugby footprint." 

Dominic Kelly, World Rugby Digital Media Operations Manager said: "We've been impressed with the EPP, it is a versatile and robust system, and we are looking forward to using it to distribute our video content as part of our overall digital strategy. Engage will play a key role in helping World Rugby maximise video viewership and engagement via the Engage Publishing Platform, especially during Rugby World Cup 2015." 

The television show will now be made available to access via digital download. Unions or broadcasters requiring information on the new programming, or how they can access it for broadcast, should contact