British Rowing is responsible for the training and development of rowers from grass roots to Olympic standard.
•With initiatives such as the BRIC (British Rowing Indoor Challenge) they are driving an inclusive approach, growing participation and extolling the fitness benefits of the sport.
•Great Britain has established a culture of success with athletes such as Sir Steve Redgrave and Helen Grainger contributing to a running total of 68 Olympic medals.
Brand content packages available:
ELITE (behind the scenes of elite rowing world, athlete-led)
GO ROW (encouraging mass indoor rowing with new exciting participation campaign)
OLYMPIC FIT (aspiring rowers part of results based fitness community, striving for constant high-performance)
MY ROWING MOMENT (wider rowing community sharing experiences, from training, races, to social)
CITYSPRINT EVENTS (short sharp professional races)